Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
نویسندگان
چکیده
northwestern.edu), and David Gal is Assistant Professor of Marketing (e-mail: [email protected]), Kellogg School of Management, Northwestern University. The authors thank Andrea Bonezzi, Aaron Brough, Pierre Chandon, Ryan Hamilton, and the anonymous JMR reviewers for their suggestions and comments. Ravi Dhar served as associate editor for this article. ALEXANDER CHERNEV and DAVID GAL*
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Rational Explanation of the Effect of Virtues and Vices on Knowledge
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